Life Coaching Guru Tony Robbins Tells Us Why He's Investing in an AI CompanyRobbins has spent his career helping business leaders make decisions. Now, he's investing in technology designed to do the same.

ByLydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Noam Galai | Getty Images

Serial entrepreneur and author Tony Robbins has seen the future of business, and it's one whereartificial intelligencepowers decisions.

"In today's changing world of consumer preference, AI is the fundamental building block for how future businesses will run, interact with customers and implement new systems and innovations," Robbins said in a statement provided to狗万官方. "AI is the key to making every business decision both more informed and intelligent. It would be foolish to not capitalize on an opportunity to help create the future and drive even better business decisions through this technology."

Related:9 Powerful Tony Robbins Quotes That Will Redefine Your Quest for Success

Putting hisimmense wealthwhere his mouth is, today, a new artificial intelligence startup calledHyperGiantis emerging from stealth, and Robbins is among the company's first investors, through his partnership with Beringer Capital. The exact amount of his investment was not disclosed.

Robbins is betting on HyperGiant's customized AI solutions for brands, whichBen Lamm, one of the company's co-founders and its executive chairman, says will solve the "the over-promise and under-deliver problem in AI."

HyperGiant co-founders Ben Lamm (left), Will Womble and John Frémont.
Image Credit: John Davidson / HyperGiant

"There is a lot of hype right now about the promise of AI and the impact it will have on business," Robbins said. "I've seen a lot of those promises go unfulfilled, and business has suffered from betting on AI strategies that were either too slow to get off the ground or were a one-size-fits-all solution that didn't actually fit."

The guru has expanded his life coaching and business strategy in recent years, lately focusing on doling out financial and investment tips as he continues to expand his own portfolio.

Robbins's last two books,Unshakeable: Your Financial Freedom PlaybookandMoney: Master the Game, summarize tips from Peter Mallouk,Warren BuffettRay Dalio,卡尔•伊卡恩(Carl Icahn)和其他杰出的投资ors and financial advisors on everything from retirement savings to the importance of diversifying. His own business ventures are diverse, ranging from virtual reality to sports to hospitality.

This is not Robbins's first time publicly expressing interest in the potential benefits of AI. He's previously tweeted about the promise of AI for investors.

The co-founders of the Austin, Texas-based HyperGiant -- Lamm, John Frémont and Will Womble -- have split their company into three operating divisions. The first is Hypergiant Space Age Solutions, which is focused on providing Fortune 500 companies with AI that will "upgrade systems and workforces." The second is Hypergiant Applied Sciences, focused on AI product research and development, and the third is a venture arm.

Related video:Tony Robbins: Want Success? Rewire Your Mind.

Wavy Line
Lydia Belanger is a former associate editor at狗万官方. Follow her on Twitter:@LydiaBelanger.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

Report: Vanna White Hasn't Received a Pay Raise in 18 Years, Will Walk if Not Offered $4.5 Million More for 'Wheel of Fortune'

The news follows longtime host Pat Sajak's decision to retire after this season.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Business News

McDonald's Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot

The company saw a lot of success with another former mascot, Grimace, in June.