How Your Small Business Can Take Advantage of InstagramIn this video, Entrepreneur's Andrea Huspeni explains how you can start using Instagram to grow your business.

ByRose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Instagramis a greatsocial mediachannel for marketing your business. However, with 25 million businesses on Instagram today, it's a pretty saturated platform. So, how can you stand out from the crowd? In this video,Entrepreneur'sSpecial Projects Director Andrea Huspeni shares her tips for optimizing Instagram as a business owner.

Related:7 Marketing Tips to Help Grow Your Brand on Instagram

根据Huspeni,首先:布鲁里溃疡siness Instagram account. Unlike a personal Instagram account, a business one provides users access to important analytics, contact methods and other helpful tools. After you switch over, you should also think about developing acontent calendarso you're constantly posting, engaging users and staying active.

Related:11 Ways to Make Your Next Instagram Marketing Campaign Dazzle

To learn more about optimizing your Instagram account, click play.

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Rose Leadem is a freelance writer for Entrepreneur.com.

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