How Wildfire Helped One Small Business Power Its Social Media CampaignOriginal Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
By杰森Ankeny•
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When your restaurant operates under an old-school, back-to-basics brand name like Original Joe's, chances are many patrons walk in expecting old-school, back-to-basics dining--you know, classic meat-and-potatoes fare. But Original Joe's, with 40 locations across Western Canada, couldn't be more au courant: Its globe-trotting menu spans everything from chicken gyoza (Japanese-style dumplings) to Mediterranean short ribs to poutine (French fries topped with cheese curds and brown gravy--a signature dish from Quebec, just a few provinces over). There's even a special menu for gluten-sensitive diners.
Original Joe's takes a similarly progressive approach to its digital marketing outreach efforts. Like many rival restaurant franchises, the chain is increasinglyactive on Facebook, but the company struggled to translate customers' in-store enthusiasm to online interest. "We realizedsocial mediais here to stay, but we couldn't figure out the best way to capture an audience," says Jeff Humphreys, the Original Joe's Franchise Group's manager of digital and social media.
