How to Deal With Negative Social Media CommentsEveryone gets negative reviews, but it's important to address them in the right way.

ByNeil Patel

Opinions expressed by Entrepreneur contributors are their own.

If you have any intention of building a brand or product that actually establishes a loyal following, you're going to have to get used to negative reviews, too. Everyone gets them, but learning how to deal with them in a productive way can affect your performance and outlook.

Entrepreneur Network partner Neil Patel uses a three-step method to deal with negative comments. The first step is, perhaps surprisingly, to leave those comments up. Many people or websites choose to delete negative comments, but unless something is vulgar or inappropriate, Patel prefers to keep the content up.

Second, Patel decides whether he thinks that person is persuadable or teachable. If he believes he can help them, he responds with a thoughtful and helpful comment. But, if he thinks someone is just being negative without looking for a solution, he has learned to ignore them.

Click play to learn more.

Related:3 Great Ways to Use Instagram Stories to Market Your Business

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Neil Patel

Entrepreneur and Online Marketing Expert

Neil Patelis co-founder ofCrazy Egg,Hello BarandKISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

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