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How Stampt Is Updating Customer Loyalty CardsSlimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.

By杰森Ankeny

Opinions expressed by Entrepreneur contributors are their own.

Far from the fictional domain of J.R.R. Tolkien's Middle-earth sits an entirely different kind of refuge for diminutive creatures:Hobbitland, an indoor playground on the eastern edge of Chicago's Humboldt Park neighborhood. A cozy but organized 1,200-foot space dominated by colorful murals, eco-friendly wooden toys and a massive cardboard dinosaur that hangs from the ceiling, Hobbitland welcomes 10 to 15 children each day, all between the ages of 6 months and 6 years. Hobbitland welcomes their parents as well, offering free coffee and tea along with free Wi-Fi access.

"It's like a club--we have members from all around the neighborhood," says Anna Syroczynska, who owns and operates Hobbitland with business partner Sophie Augustynowicz. "The idea is that we want to have a home atmosphere. It's very friendly. Parents can come here to relax."

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