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How Social Media Is Changing the Way Politicians Gather InformationA new generation of pollsters is taking advantage of social media to analyze and aggregate public opinion of candidates.
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In an open-plan office in Durham, N.C., that feels part ad agency and part rec room, a 31-year-old EvoApp executive named Pritam Das sits rummaging through all the Twitter posts that have mentionedMitt Romneyin the previous 24 hours, sifting and sorting by various keywords and metrics.
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