How Small Companies Are Marketing Through FacebookFacebook is proving itself a small-business marketing force. Here are three examples of how it's working.
ByJason Ankeny•
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No movie theater in America understands the importance and business value of social interaction better than theAlamo Drafthouse Cinema．11-theater连锁总部位于奥斯汀Texas, has featured marquee attractions that have transformed moviegoing into a communal experience: a quote-along screening of Pulp Fiction, the Tough Guy Cinema series (which revives action hits like the Arnold Schwarzenegger vehiclePredator, complete with complimentary cap gun giveaway) and the HeckleVision showcase (offering quick-witted patrons their chance to eviscerate misfires like M. Night Shyamalan'sThe Happening), for example. Events like these have earned Alamo Drafthouse the adoration of film geeks as high profile as director Quentin Tarantino, who holds his semi-annual QT Fest movie and multimedia event at the downtown Austin location.
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