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Growing Trend: Online VideoWith online video growing fast, the need for a supporting cast of concepts is hard to kill.

ByMark Henricks

Opinions expressed by Entrepreneur contributors are their own.

Suranga Chandratillake had never started a company but got the entrepreneurial itch in 2004 when Google was preparing its IPO. "It struck me that search was far from finished," says Chandratillake, 28, who realized that for all Google's dominance, it was basically searching text web pages for keywords. "It became obvious to me [that] the biggest growth area was going to be video."

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