Four Tools for Scouting Social Media Leaders in Your NetworkSocial analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
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Congratulations. You finally have a handle on thesocial mediathing. Now the real work begins: pinpointing the most powerful people in your online networks and cultivating those relationships into more business wins.
Big brands like beauty retailer Sephora and giffgaff, the U.K.'s fastest-growing mobile network, have called on enterprise social media suite provider Lithium Technologies to help launch and sustain their strong online communities. According to Lithium's principal scientist Michael Wu, a key part of that process is identifying top influencers and turning them into company advocates.
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