遵循这些提示Facebook的广告改变生存These tricks will ensure your business can weather the Facebook ad adjustments.

ByBen Angel

Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustment easier for your business.

天使警告说,这些大的变化在波,and to survive them, it's important to be flexible and able to ride these waves -- not get bulldozed by them.

Some of Angel's tips include running ads in order to increase engagement in the comments section (such as a giveaways), creating Facebook Messenger subscription lists as well as curating your campaigns to either user engagement or making sales through conversions. Overall, it can be extremely helpful to your ad strategy to be willing to adapt to each platform. This way, you won't get lost in the unpredictable ebbs and flows, and still come out standing.

Click the video to hear all of Angel's tips on Facebook advertising.

Related:Why You Shouldn't Be Afraid of Email Marketing

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Ben Angel

Entrepreneur Staff

Entrepreneur Network Contributor

Ben Angel, bestselling author ofUnstoppable(Entrepreneur Press®2018),CLICK,Sleeping Your Way to The Top in Business, andFlee 9-5, is Australia's leading marketing authority. Founder of benangel.co, a site dedicated to providing entrepreneurs advanced online marketing courses and education, Ben provides easy-to-apply and even easier-to-understand strategies for reaching new customers with ease.

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