Facebook Impresses With Reader App 'Paper'Paper is an entirely reimagined way for Facebook users to interact with their feeds as well as consume content in a variety of other categories.
ByGeoff Weiss•
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On the heels of its 10th birthday,Facebookhas announced a new standalone app called Paper that emphasizes full-screen immersion and gestural navigation to drastically reimagine the way users access their feeds. It will be exclusively available to iPhone users in the U.S. on Feb. 3.
Paper represents the first fruits of Facebook Creative Labs, "an initiative to let small teams within Facebook build standalone mobile experiencesas if they were nimble startups," reportsTechCrunch. The app was developed by a 15-person team over the course of one year.
And a propagation of new mobile apps in the pike for this year, says Mark Zuckerberg, represent the very foundations of Facebook's future.
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In aBloomberg Businessweekprofile to fete the company's anniversary, Zuckerberg hinted thatas many as six new appswill launch in 2014, including one specifically tailored for Facebook Groups. And perhaps most surprising for a company that traffics in real identities: some of the apps will offer users the ability to login anonymously.
Paper is an amalgamation of both users' feeds as well asnews content in a variety of categoriesincluding sports, food, science and design -- sourced from "emerging voices and well-known publications," Facebook said. While the top half of the Flipboard-like app showcases photo and video, the bottom half features status updates and links to stories.
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A sleek and intuitive interface allows users to tilt their phones to view high-res panoramic photos from corner to corner, for instance, while stories unfold and can be pinched shut from the carousel with visual language reminiscent of newspapers. Paper also allows users to post their own content with a live preview function, which showcases precisely how the story will be displayed. For now, it does not feature ads.
Check out the app in action here:
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