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Build for One, Deploy to ManyA new platform opens things up for aspiring app developers.

ByDan O'Shea

Opinions expressed by Entrepreneur contributors are their own.

The mobile content applications sector presents entrepreneurs with an ever-widening target for fresh ideas. They need only to overcome the fragmented technology nature of the mobile industry itself.

Devices such as the iPhone and the Droid have redefined mobile phone capabilities, but device formats and software operating systems and carrier delivery platforms are silos within silos, each requiring a single, usually small, usually cost-challenged application developer to reinvent the wheel every time it tries to land its app on a new device.

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