Binge-Watching Is Our New NormalThe practice of mainlining shows is becoming increasingly acceptable, although it's still an activity that incites complicated emotions, a new study suggests.

ByLaura Entis

Opinions expressed by Entrepreneur contributors are their own.

Hail to the sweet, sweet release of the television binge, whereupon the cares and the worries of the day melt away as you consume episode after episode of your favorite show.

The fact that binge watching has become a common practice isn't new, but a recent survey of TiVo users suggests that the trend is continuing to gain steam while shedding its associations of shame. Out of the survey's 12,448 participants, only 30 percent said they saw the activity in a "negative" light, a notable drop from the 53 percent who responded the same way in 2013.

That may be because binge watching has become a national pastime. Everyone seems to be doing it. Ninety-two percent of survey respondents said they have engaged in some form of binge-viewing behavior, which the survey defines as watching three or more episodes of the same show in one day or watching one or more entire seasons over multiple days or weeks. (While TiVo users – who are able to record live shows –may be more likely to partake than the average American, a 2013 survey by Netflix found that 61 percent of respondents who watch TV shows online were regular binge watchers.)

Related:Will Podcasts Like 'Serial' Be the Binge-Worthy Successors to TV?

像大多数过度, however, the practice is at once delectable and unpredictable, able to morph – in a flash -- from pure enjoyment into cloying guilt, perhaps the byproduct of all those hours spent consuming storylines about fictitious lives instead of living one's own.

Out of TiVo respondents, only 16 percent viewed binge-watching in a "positive" light (up from 11 percent in 2013), and respondents coughed up to forgoing important activities such as sleep (31 percent) and in extreme cases, all other weekend activities (37 percent).

In spite of the fact that less than a third of respondents viewed binge-watching negatively, 52 percent said they felt sad after binging on a series.

It's a statistic that directly relates to another recent study, this one from the University of Texas at Austin, which found that depressed and lonely people are more likely to regularly binge-watch than their emotionally healthy counterparts.

While that study didn't fully tease apart why this relationship exists (are lonely, depressed people attracted to mainlining TV content, or do they become that way after binge-watching?) the latest TiVo study contains this potentially illuminating nugget: Approximately half of respondents who said they binge-watched a show or a series reported that they did so alone.

Related:Amazon, Netflix Crash the Golden Globes Party

Wavy Line
Laura Entis is a reporter for Fortune.com's Venture section.

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

Growing a Business

3 Solutions That Help Alleviate Everyday Pressures Small Business Owners Face

We live in a world with increasing pressures from stakeholders, constantly changing customer expectations and volatile financial conditions — which for many, especially business owners — can make it hard to create clear distinctions between professional and personal emotions.

Business News

Report: AI Will Take More Jobs Away from Women Than Men

Automation is many things, but apparently, it is not gender-neutral.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.