Are You Famous Enough to Not See Twitter Ads?If you have to ask, you probably aren't.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Not seeing any ads on Twitter? Lucky you. You could be a glitterati Twitterati, a member of the elite class the social-media giant is graciously sparing from commercial content.

Twitter, though it hasn't officially copped to it yet, has quit displaying ads to "a small group" of its big kahuna users,Re/Codereports. The controversial tactic smacks of desperation, as the struggling company vies to keep its most prominent users hooked on the little blue bird for the long haul.

Since last September, the creme de la tweet have been privy to an ad-free or almost ad-free ride. Popularity has always had its privileges, and the digital age is no exception.

Related:Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'


While clearly not for regular folk, the first-class Twitter experience isn't just for the rich and famous. It's also apparently for a select group of users who reach a wide swath of eyeballs with their extra special tweetsauce.

Twitter declined to comment.

这不是secret that the company, which just hemorrhagedseveral key executives, makes a pretty penny off of peppering ads into users' feeds. Still, with perhaps412 years' worth of cashon hand to turn its latest frown upside down, the company can more than afford to stop Easter-egging a few popular users' feeds with marketing messages. Twitter's 2015 revenue is projected at$2.2 billion, with the lion's share of it attributed to ads.

As for us lowly commoners, we can look forward toyet more (and more clever) adsin our Twitter feeds in the near future.

Related:How to Craft the Perfect Tweet

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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