Apple CEO Tim Cook Puts the 'Man' In PokémonWhoops, he butchered a cultural phenomenon (that could make his employer $3 billion richer) and the internet won't let it go.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Getty Images | Bloomberg

Peter Piper picked a peck of pickled Pokémon. How would you like to hear Tim Cook cluck that tricky tongue twister twice fast, in his trademark southern drawl? We sure would, now that the world knows he says Pokémon "like a dad." As in completely wrong.

Here's a tip, Cook: Pokémon is pronounced purely phonetically. There is no "man" in Pokémon. I know -- I checked with my 15 year old, and, oh, my 13 year old and 11 year old. Repeat after me: Poh-kay-mon, OK, mon?

The 55-year-old Apple chief executive, who incidentally alsodances like a dad, butchered the word "Pokémon" (and had the audacity to even pluralize it) during an Apple earnings call yesterday. He made the oops while对全球增强现实sensatio赞不绝口n.

Related:5 Things You Don't Know About Apple CEO Tim Cook

And now everyone and their brother won't let him forget it, including the newshounds atThe Verge, who dutifully posted the "adorable" evidence of Cook's now-famous faux pas on SoundCloud, because JOURNALISM.

You bet your Jigglypuff we'd be talking up Pokémon Go, too -- and maybe even garbling its name because of the sheer excitement of it all -- if it could potentially make our company$3 billion richerin a couple of years.

But for now we'll ignore that we don't earn $2 million in base salary, plus $8 million in cash incentives. No, we'll distract ourselves by perusing people's touching reactions to Cook's wee verbal slip-up.

Jeez,everything the man doesis up for scrutiny, right down to the syllable. Comes with the territory, or does it?

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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