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ByDan O'Shea•
Opinions expressed by Entrepreneur contributors are their own.
If you want a cutting-edge approach to product marketing in 2011, you have a lot of choices. You can utilize a mobile location-based service or check-in app. You can craft a Groupon-style daily deal. Or you can sign on to Facebook, Twitter and foursquare and fish for fans, friends and return customers.
Why not do all three? You can do that piecemeal, of course, but the WeReward marketing platform intersects with all the new models.
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