All-Knowing Google to Roll Out Geographically-Triggered Shopping AlertsAn update to Google Now will notify users on their smartphones when they are in close proximity to a store carrying an item they've previously searched for.

ByGeoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

On the heels of the announcement that Google Shopping Express isexpanding same-day deliveryin New York and Los Angeles, the search giant has announced a new mechanism that digs deeper yet into consumer browsing habits.

A new update to Google Now introduced yesterday will notify U.S. users on their smartphones when they are in close geographic proximity to a store carrying a product they've previously searched for on Google.

谷歌现在是一个智能个人助理公关ogram available on both mobile and PC platforms that is Google's answer to Apple's Siri -- or Microsoft's newly-announcedCortana.

Related:谷歌文档一nd Google Sheets Are Now Standalone Apps for iOS and Android

While walking through a mall, for instance, "a Google Now card showing you the product and price to remind you that you wanted [it]" will pop up. Such notifications would even surface offline, Googleexplainedin a blog post.

And in addition to browsing, the company is also looking to simplify the payment process -- by reportedly bringing Google Wallet to its forthcoming Google Glass. The company is testing a way for users to send money to friends by simply vocalizing the command to Glass, according toTechCrunch.

"Imagine you're at a restaurant and you want to send your share of the bill to a friend," describes thereport. "You simply ask Glass to "send money,' swipe through the interface a few times and you're done."

Related:Cutting the Cord: How One Woman Tried to Hide Her Pregnancy From the Internet

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Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

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