Airbnb CEO Asks Twitter What His Company Should Launch in 2017He's received more than 1,000 ideas so far. Here are some of them.
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Consultants, focus groups and research only have so much power when it comes to meeting customers' demands. Thanks to social media, companies now have a direct line of communication with the people who use their products and services.
Airbnbco-founder and CEO Brian Chesky spent Christmas night on Twitter after he posed a question to his followers: "If Airbnb could launch anything in 2017, what would it be?" The tweet transformed into a thread ofbrainstorming, troubleshooting and partnership-building for the home-sharing marketplace.
If@Airbnbcould launch anything in 2017, what would it be?
— Brian Chesky (@bchesky)December 26, 2016
Related:The Smarter Way to Humanize Your Company's Use of Twitter
Some followers pointed out gaps in the booking specifications.
@bchesky@AirbnbA feature that tells you if the hosted place has a private bathroom, unfortunately none of this info does so accurately ?pic.twitter.com/8EVawPg12s
— Moaaz Sidat (@moaazsidat)December 26, 2016
Chesky engaged with many of the respondents.
@moaazsidatyou are right, will fix
— Brian Chesky (@bchesky)December 26, 2016
He was one step ahead of some users. His Twitter brainstorm session doubled as a way to gather ideas and promote forthcoming projects.
@bchesky@AirbnbBasically allowing users to search by the activity that's tagged, like "parents in town" or "Saturday morning in Madison" and allow ratings
— Andrew Foxwell (@andrewfoxwell)December 26, 2016
@andrewfoxwellbroad, more activity oriented natural language search is coming
— Brian Chesky (@bchesky)December 26, 2016
Product Huntfounder Ryan Hoover reached out with an idea to collect the suggestions generated. Chesky said "sure" and replied with his email address.
@bcheskywanna do a@ProductHuntLIVEsometime and group together all the 2017 ideas? ?pic.twitter.com/S4tU9uRKnh
— Product Hunt (@ProductHunt)December 26, 2016
Other respondents proposed new platforms or user categories.
@bchesky"business" accounts with volume discounts (for SMB, not just enterprise), filter for biz travelers, w/ meeting rooms, workspace...
— Erick Schonfeld (@erickschonfeld)December 26, 2016
Some suggestions were a bit more ambitious, but Chesky took them seriously.
@bcheskyairbnbs on mars.
— Veeral Patel (@vral)December 26, 2016
@vralworking on that... no joke
— Brian Chesky (@bchesky)December 26, 2016
Chesky is not the only executive to solicitfeedback通过Twitter。Elon Musk通常股票和研讨会ideas this way. In September, he tweeted at government agencies for help with an investigation into a SpaceX rocket explosion.
Support & advice from@NASA,@FAA,@AFPAA& others much appreciated. Please email any recordings of the event to report@spacex.com.
— Elon Musk (@elonmusk)September 9, 2016
Related:Jack Dorsey Explains Why Elon Musk Has One of the Best Twitter Accounts
Twitter co-founder and CEOJack Dorseyhighlighted Chesky's use of his company's product, quote-tweeting Chesky's thread and giving it more exposure and momentum.
Love thishttps://t.co/XBi9LCFDwW
— ??jack (@jack)December 27, 2016
Less than 24 hours after his initial callout, Chesky tweeted that the experiment had exceeded his expectations a hundredfold.
1,000 ideas have been submitted. I was expecting 10. I think I'm now hosting a Twitter Radio show.https://t.co/DbrBSTDlCl
— Brian Chesky (@bchesky)December 26, 2016