A New Tool to Build a Mobile StorefrontThis mobile storefront solution ushers small-business owners into the growing world of 'm-commerce.'
By杰森Ankeny•
Opinions expressed by Entrepreneur contributors are their own.
 |
| Moving Product: Carolina Rustica's Richard Sexton. Photo © David Lang |
Carolina Rustica is no stranger to virtual commerce. The Concord, N.C.-based retailer specializing in handcrafted iron and wood furniture went online in 2000. Between 85 percent and 90 percent of current sales originate via the web, says founder and president Richard Sexton, with the average order exceeding $1,000.
Now Carolina Rustica is moving its showroom to the smartphone -- and though dining room tables and four-poster beds may seem at odds with the digital impulse purchases typically synonymous with mobile commerce, Sexton says that keeping up with the competition makes mobile a necessary evolution.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
