6 Reasons Why Vine and Instagram Videos Are Great for Your BusinessShort-form social videos can turn your cinematic dreams into marketing gold.
ByAnn Handley•
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The introduction this year of Vine and Instagram videos spawned a new kind of content marketing: the short-form social video.
What does this mean? It means video that's super-snappy: just six seconds for vine, 15 seconds forInstagram. And it comes withsocial mediasharing elements baked right in, not bolted on. Vine is owned by Twitter, so videos can be embedded in an in-stream tweet; Instagram is owned by Facebook and is an active social photo platform in its own right.