3 Ways to Master the Hashtag#amIdoingthisright?

In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololol), the sketch skewered what happens when companies--and all of us--get a little carried away with tacking these things onto every social media utterance.

But hashtags don't have to be gratuitous and silly. They serve a purpose and can help tell your company's story, share your history and align you with an audience.