25 Fantastic Examples of Brands Using InstagramFrom GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.
BySujan Patel•
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With more than400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It's more than just a photo-sharing site -- it's a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
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1.Lowes
Lowesdoes a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells.
2. Starbucks
To promote its brand and connect with customers on Instagram,Starbucksregularly brings in images of followers and makes them part of its brand story. In this way, Starbucks follows the advice of Ann Handley:
"Good content isn't about good storytelling. It's about telling a true story well." --Ann Handley, MarketingProfs
3. Ben & Jerry's
Ben & Jerry'shas some serious personality when it comes to flavors and brand positioning, and the company lets that personality shine in its Instagram posts.
4. Sephora
Sephorais a cosmetics and beauty supply store with locations throughout the country. Its Instagram features a clever use of white space to really emphasize color so the eyes of its followers are drawn to the products.
Related:How to Make Your Instagram Account Impressive
5. Intel
Intelhas built essential technology for decades, and its Instagram is peppered with images and videos that show the people behind the scenes of this tech giant giving followers and customers an inside look at the brand.
6. Taco Bell
The fast food chain has no hesitation in usingInstagramto promote new products. It mixes color, fun and style to make its posts look more like a magazine shoot than a generic product promotion.
7. American Express
TheAmerican ExpressInstagram加载与旅游图片展示its cards being held aloft, a creative way to engage followers by triggering wanderlust.
8. Warby Parker
Warby Parkersells prescription eyewear via the web. Rather than hire models, the company regularly features passionate and loyal employees in its Instagram.
9. Ikea
Ikeais a global store featuring home goods and furniture. It replicates the in-store experience by showing off how followers might use its furnishings in their own homes.
10. Sharpie
Sharpiemanufactures markers and writing instruments used around the world. The company's Instagram creatively ties pop culture in with the use of its products to connect to younger generations and new followers.
11. The Honest Company
Honest Companysells safe, eco-friendly baby products. Not only does the company work to educate through its Instagram feed, but it also lets humor shine through, with clever and creative caption memes that parents relate to.
"Content builds relationships. Relationships are built on trust. Trust drives revenue." –Andrew Davis, author ofBrandscaping
12. Mission Bicycle
Mission Bicycleis a custom bicycle shop in sunny San Francisco that regularly features photos that provide a behind-the-scenes look to show the quality and care that goes into the manufacture of its bikes.
13. Sneaker News
Sneaker Newsshares great pictures of shoes, and it uses a clever Q&A format on posts that beg for engagement; followers can't resist the urge to jump in and comment on the photos.
14. Audi
The car manufacturer'sInstagramuses so many pics and videos of people interacting with its cars that followers can practically see themselves driving them.
15. Converse
Converseexcels at using Instagram to leverage user-generated content. Its feed is loaded with fans doing things they love in the shoes they love.
16. NFL
There's no shortage of places to follow football for game day highlights and scores. Knowing this,NFLuses its Instagram to convey the human side of the sport by showing more lighthearted moments between the players and fans, improving the connection followers have with their favorite teams.
17. GoPro
GoPro, the manufacturer of cameras built tough for action shots, has always leveraged user-generated content to market its product. GoPro's Instagram features some of the most dramatic shots captured, illustrating the versatility of GoPro's products.
18. Red Bull
The action shots you see onRed Bull'sInstagram与产品,但是everything to do with its target audience. Know your audience in order to feed them what they're looking for. Red Bull knows the importance ofcontent marketing.
"Content is fire. Social Media is gasoline." --Jay Baer, Convince and Convert
19. Topshop
Topshopprovides its followers a fashion fix, and on top of generating sales uses the platform as a direct point of engagement. Followers have the opportunity to answer questions and be a part of the forward direction in Topshop's growth.
20. Oreo
The popular cookie brand uses itsInstagramto share creative images -- particularly around holidays -- including crafts that fans can make with the product, thus improving social shares and engagement.
21. Pabst Blue Ribbon
PBRis one of America's original beers, and the company aims to provide more value through its Instagram than just product placement. Recipes that incorporate PBR are one popular feature.
22. General Electric
How do you promote a massive brand spread across B2B and B2C? You mix your in products with science, facts, and tidbits that yourInstagramfollowers love to digest and share.
23. Vans
Vans, the shoe company, uses its Instagram to cleverly juxtapose its products with lifestyle placement alongside music, art, and culture, while also pushing user-generated content that does the same.
24. Ocean Spray
Ocean Sprayknows how to leverage the rich red colors of its products alongside inside peeks into its manufacturing process. Followers eat it up.
Related:Why Your Business Needs to Be Active on Instagram (Infographic)
25. Maersk Line
Maerskis a shipping container company. The company makes the list because it "gets it." Its goal is use Instagram to get closer to customers and communicate -- not to sell or market. Its goal is about engagement, not pushing.
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