'They Have Been Crafty And Deceptive': Google Will Pay Almost $392 Million in 'Historic' Privacy SettlementState authorities said the technology giant had been tracking users' location data and selling it to advertisers. Google says it has since changed the relevant setting.

ByGabrielle Bienasz

Opinions expressed by Entrepreneur contributors are their own.

VCG / Contributor I Getty Images
Google campus in the Bay Area in 2022.

In what authorities are saying is a "historic" multi-state privacy agreement, Google will pay $391.5 million to settle claims it improperly tracked users' location data and sold it to advertisers.

"For years Google has prioritized profit over their users' privacy," Attorney General Ellen Rosenblum of Oregon said in areleaseabout the settlement Monday. "They have been crafty and deceptive."

The issue began in 2018 when The Associated Presspublished a storythat showed Google was tracking and storing the locations of people who use Google Maps or search — and, everyone with an Android — even if they had "Location History" turned off, through "Web and App Activity," and other location trackers.

This led to an investigation by state AGs. The case involved 40 states including Louisiana, Oregon, Pennsylvania, and Illinois. Some helped with discussions, while others signed onto the settlement, per Rosenblum's release.

Google did not immediately respond to a request for comment but告诉美国国家公共电台the relevant mechanism has been disabled for years.

"Consistent with improvements we've made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago," José Castañeda, a Google spokesperson, told the outlet.

But moving forward, Google will also be required to be "more transparent," about how it shares data, including showing users more information about location settings and location tracking, per the release.

The money will apparently be distributed to various states. Oregon will get over $14 million "because of [its] leadership role," Rosenblum's release said.

Currently, leaders in Washington are debating federal privacy regulation — there are scattered laws in various states — to no avail, per NPR.

Google discussed the settlement and privacy-related measures it has already implemented as well as planned ones, including making it easier to find information about yourself that the company has and making it easier to delete it, in ablog post on Monday.

"Today's settlement is another step along the path of giving more meaningful choices and minimizing data collection while providing more helpful services," the company wrote.

Google brought in $54.5 billion in revenue from Google Advertising, per its most recent quarterly earnings report.

Wavy Line
Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine.

Editor's Pick

Related Topics

Accounting

This Retired Mathematician Won $26 Million From State Lotteries ... Legally

Know your math like Jerry Selbee, and you can beat the system.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.

Growing a Business

We're Now Finding Out The Damaging Results of The Mandated Return to Office — And It's Worse Than We Thought.

Companies knew the mandated return to the office would cause some attrition, however, they were not prepared for the serious problems that would present.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Data & Recovery

Get 1TB of Cloud Storage for Life for $119.97 With This Back-to-School Sale

这1 tb云存储解决方案是Only $119.97 for Back to School