When Selecting a Buyer for Your Business, Don't Just Consider PriceMany variables enter the equation for a successful sale of a company. These are the key factors to weigh before you accept an offer and hand over the keys.

ByTensie Homan

Opinions expressed by Entrepreneur contributors are their own.

Receiving an offer tosell your businesscan feel like you have just won the lottery. It's even better if the price is higher than you expected. All those years of hard work may finally be paying off, and you are about to realize your dreams of retirement. It's tempting to move quickly with that prospective buyer, but do not be blinded by dollar signs. The highest offer is not always the best one.

Once you select a buyer, the pendulum of power swings to the buyer. Your ability to negotiate is significantly reduced as you defend and support the price agreed to with that purchaser. Before this happens, perform due diligence about the potential buyer and weigh the following factors:

Related:Negotiate Like a Pro -- 7 Techniques When Selling Your Company

1. Meet your financial exit goals.

On the surface, the offer price might seem like more than enough to meet your retirement goals. It's key to calculate what your net proceeds would be after accounting for transaction costs, taxes and debts that need to be paid.

Also consider that the initial offer is always the highest possible price that you will receive from that buyer. During due diligence, the buyer might find reasons to reduce the price. Make sure you have enough of a cushion and have considered your net proceeds when assessing the price.

2. Consider the transaction's structure.

一个事务可以影响amou的结构nt of taxes you will owe, the cash you'll receive at closing and the timing of your transition from the business. If your goal is to exit the company at the deal's closing with enough cash to retire, you may not want to enter into an earnout transaction, which would pay you over time while requiring you to work under the new owner for a period.

Transaction structures can be complex, but do not be intimidated. Work with your attorney and accountant to ensure you that understand the details of the proposed structure before selecting a buyer.

Related:Ramping Up the Curb Appeal as You Plan to Sell Your Business

3. Understand a buyer's assumptions.

Once you accept an offer, the buyer will perform due diligence on your company to confirm the assumptions that drove the price. The buyer's first goal in due diligence is to confirm the information you provided. The buyer will then identify concerns about your company that warrant reductions in the purchase price.

Understanding a buyer's valuation assumptions will let you anticipate potential adjustments. If you believe there will be significant reductions in the price after due diligence, you might opt to not accept this buyer's offer.

4. Weigh if the buyer can close the transaction.

Don't put yourself and your business through intense due diligence only to discover that the buyer is unable to close on the transaction. In this economy, securing funding to purchase a business is difficult.

If the buyer is relying on bank financing, get a commitment letter from that institution before accepting the offer. Inquire about the buyer's history of successfully acquiring companies. You want an experienced buyer rather than one with a history of getting cold feet at the last minute.

5. Assess your readiness to move on.

Before you select a buyer and enter the sale process, consider if you're personally ready for the transition. Are you emotionally prepared to give up your business? Do you have a clear vision of what you'll do next? If you can answer yes to these questions, you'll increase the odds of a successful sale and your smooth transition from your business.

我见过很多卖家跳的最高报价, only to regret their decision. The highest offer may not give you the best outcome. A failed business sale is difficult for an owner to overcome. Consider all aspects of an offer before selecting a buyer. Be patient and keep your goals in sight.

Related:Sell Losses at Your Failed Company for Cash. Take Full Advantage of Tax Credits.

Wavy Line
Tensie Homan

Entrepreneur, Author, Co-Founder of ExitBubble.com

Tensie Homan, a CPA and an experienced mergers-and-acquisition professional, is co-founder and CEO of Denver-basedExitBubble.com, which offers an online independent resource for business owners preparing to leave their company. Previously she served as a partner at KPMG.

Editor's Pick

Related Topics

Social Media

How This 18-Year-Old TikTok Star Built a Business With 5 Million Followers

TikToker Ryan Shakes shares how he built a devoted and engaged following.

Starting a Business

So You Sold Your First Business and Now You're Starting a New One — Here's How to Make Sure It's a Success.

Starting a second company after selling your first can be daunting, but it's also an exciting opportunity to prove yourself and create something amazing.

Business News

Forget Your ID — Your Face Could Verify Your Age When Purchasing Alcohol

Biometric systems utilizing facial recognition and palm scans are becoming popular methods for verifying age when purchasing alcohol at liquor stores and event venues.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Science & Technology

The Rising Threat of Generative AI in Social Engineering Cyber Attacks — What You Need to Know

The rise of generative AI is revolutionizing social engineering cyber attacks, making them more sophisticated and harder to detect. As these threats escalate, individuals and organizations must stay informed, exercise caution and employ robust cybersecurity measures to counteract this new wave of AI-driven cybercrime.