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What Investors Really Want to Hear in Your PitchA good concept is one thing, but investors are more likely to consider these three criteria -- and they can make or break your pitch
BySam Hogg•
Opinions expressed by Entrepreneur contributors are their own.
Once again,reality TVis getting it wrong. Thanks to shows like ABC'sShark Tank, too many wannabe entrepreneurs think venture capital comes after a great idea, and then the product follows. In reality (not the TV kind), companies rarely start that way.
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