Taco Truck Tweets For Traffic
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Kogi Korean BBQ, an Asian-fusion taco truck, has created a sensation in Los Angeles in part by usingTwitter to beam its latest locationto fervent customers.
While other well-regarded taco trucks in the L.A. area have made their names by staking claims to well-trafficked intersections, Kogi is a roaming gastronomical party--adding an element of hide-and-seek to its already unique pairing of Asian-flavored elements (Korean barbecue beef, soy sauce, cabbage) to the palette of the Mexican taco. As theLos Angeles Timesreportedrecently, Kogi is the brainchild of Filipino Mark Manguera and his Korean-American wife, Caroline. Her sister Alice helps the pair with Twitter, broadcasting the truck's latest location.
With a serious chef, Roy Choi, on-board, the truck has caught the attention of L.A. hipsters, movers and shakers. The rolling eatery is sometimes accompanied by a DJ. And Manguera has fielded interest from celebrity intensive restaurant-and-club chain SBE.
For now, reports theTimes, Kogi is sticking to the road: It recently rolled out a second truck.
