Small-Business Owners Anticipate Growth, Market Smarter
Opinions expressed by Entrepreneur contributors are their own.
The survey, conducted by online marketing firmConstant Contact,揭示了两件事,首席执行官盖尔·古德曼说:optimism and perseverance of business owners, and their ability to adapt to even the toughest economic conditions.
狗万官方recently spoke with Goodman about the findings, and she notedthe survey was a snapshot of what small-business owners are doingto grow their businesses and reach new customers on a budget. Theresults indicate that a mix of word-of-mouth referrals, email marketingand a good website is the way to go. "It's easy and affordable, and Ithink that's the highlight of this, that small businesses are findingways to grow with very cost-effective tools and by staying in touchwith current customers so that they refer new customers," she said.
She also pointed out that social media sites like Facebook, Twitter andLinkedIn are slowly gaining ground among entrepreneurs. "They're juststarting to experiment with tomorrow's tools, but from a high level,are really focused on things that are delivering value today."
The Attitudes & Outlook survey was developed in conjunction withthe American Chamber of Commerce Executives, SCORE and the Associationof Small Business Development Centers.Full results are here.