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New Crowdfunding Site Predicts Future EarningsA new financing platform lets aspiring 'treps sell equity in themselves.

ByMichelle Goodman

Opinions expressed by Entrepreneur contributors are their own.

Dave Girouard on Google +

It used to be that entrepreneurs needed abusiness plantoraise capital. But a handful of newcrowdfundingsites letinvestorsback hopeful entrepreneurs who show potential, even if they don't have a business idea yet.Upstartis one of them.

Launched in November by former Google employees Dave Girouard and Anna Mongayt and Thiel Fellow Paul Gu, Upstart utilizes an algorithm that draws on the academic and professional experience of aspiring entrepreneurs or upstarts to predict their future earnings. Interested accredited investors can then fund those wannabes in exchange for a percentage of their income over the next decade. "The theory is that $20,000 or $30,000 today can have a huge impact on their career and be much more valuable to them than it will be in 20 or 30 years," says Girouard, Upstart's CEO.

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