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How Ecommerce Businesses Can Overcome Funding BarriersWith the increased demand for online shopping, ecommerce businesses are struggling to get cash to keep up with demand.

ByEden Amirav•Originally published

Opinions expressed by Entrepreneur contributors are their own.

Tarik Kizilkaya | Getty Images

Business is booming for online sellers.According to research bySoftware Advice,approximately25% of traditional sellers have turned to ecommerce. This simultaneous increased demand and competition means that ecommerce businesses need more cash to:

  • Purchase more inventory

  • Increase online ad spending

Without cash reserves to invest in their businesses, the average e-commerce owner needs to look outwards for funding. Tragically, funding barriers are inhibiting the growth of this thriving industry.

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