Facebook Ads: Worth the Money?

Tomorrow isSmall Business Saturday, a day to support local businesses. More than 1 million people "liked" theAmerican Express OPEN Facebook page for the campaign in just two weeks. For signing on, which involves offering discounts to Amex card users, 10,000 small businesses received $100 worth of freeFacebook advertising. With the big day approaching, we had to wonder: Just how valuable areFacebook adsfor small-business owners?

We put the question to ourfriends on Facebook. As it turns out, many of you had a lot to say. The responses were varied. Some said Facebook ads are too expensive, while others said they've seen a great return on investment. Here's a sampling:

Chance Chapman:I've had success using FB ads for my business and for helping customers. The micro-targeting is unbelievable. The key is to monitor your ads closely.

Katie Barnes:I notice that there is traffic and increased clicks, but since my business is service-related, I'm not sure that it's very useful as it doesn't translate into new business or inquiries.

Dennis Andrew:It is expensive, and it's not worth doing if you don't know how to do it. Find someone who is good at it. You'll be astounded.

Michelle McHargue:It was definitely beneficial for us. It helped us gain our "like" following which in turn increased our sales. The other thing I love about using FB is the instant feedback you get from your followers.

Garry Conn:非常昂贵。不是有效的。大部分的点击occurred from curiosity rather than true interest. Google AdWords is by far much better.

-- What doyouthink about Facebook ads? Are they worthwhile for a small business?