Can Bros Boost Your Business?
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Bros. According to the Urban Dictionary, they're young, white alpha males found most commonly in Southern California beach cities, they drive lifted trucks, wear tilted mesh hats and talk primarily about chicks and beer.So how could this ripped-up sector of society be beneficial to entrepreneurs? Well, it just so happens that frosted-tips aren't the only thing these dudes have to offer. They also have a fresh disposable income and a constant desire for the latest and greatest products available. Bros are trendsetters, and if you can, it might be wise to align your business with their needs.
Major clothing retailer American Eagle has recognized the buyingpotential of partying 18 to 34 year-old guys and recently released thewildly-popularBro baseball hat现在,仅为19.50美元,你可以得到一个明亮的红色,vintage-inspired capwith the word "BRO" prominently embroidered on the front. (If a brolikes one thing, it's labeling himself as such).
Though you may not be interested in manufacturing "BRO" apparel, thereare many creative ways to get your product or service in front of thispowerful demographic. A great way to start could be to attendBroCon, asummit in New York City for entrepreneurs who want to learn bestpractices and proven strategies for marketing to young men. To takeplace September 25 at the New York Athletic Club, the second-annualconference will feature more than a dozen speakers including executivesfrom格言,Playboyand AskMen.com.
The killer BroConswag bagseems reason enough to attend. Thelimited-edition gym bag is filled with giftsfrom the NBA, Dave and Buster's, Velvet Cigars and BroBible.com. Attendees will alsohave access to a complimentary brunch at the world-famousCarnegie Deliand a top-shelf open bar.
To request an invitation to BroCon 2010, visitbrocon.org/home/invitation.Group and student discounts are available.
