A Roundup of Rivals in the Cupcake CrazeOn the day Crumbs Bake Shop begins trading on Nasdaq, here's a look at some of its inventive competitors.

Corrections & Amplifications

In the latest layer of the cupcake craze, New York-based Crumbs Bake Shop started trading shares on Nasdaq today. Shares opened at $13.10, giving the cupcake chain a market value of $58.9 million, according toReuters.

There has been no shortage of gourmet competition in cupcakeries, with many small business owners attempting to put their own inventive -- and often quirky -- spin on the sweet treats. To be sure, the business is far from all sweetness and light. There's even a Food Network reality show calledCupcake Wars, which is in its third season.

Here's how Crumbs stacks up against some of New York's leading cupcakeries.

Cupcake City

	Crumbs Bake Shop	Magnolia Bakery	Sweet Revenge
Cupcake style	Huge, and huge selection (more than 50 flavors and toppings daily)	Frilly, with sprinkles and frosting swirls	Grown-up, eaten on plates with knives and forks
Price	$3.25 to $4.50	$2.75 to $3.25	$3.50
What else?	Cakes (and "colossal cupcakes")	Pies, cakes, cookies, brownies, pudding, muffins	Wine, beer and savory cakes, plus breakfast, lunch and brunch
Locations	35; 200 planned by 2014	Six and counting	Just one
Ambience	Fancy candy store: Wood cases, marble counters and treats	Bright, retro bakeshop with long lines	Cool, West Village bar where regulars hang
The hook	More locations, more cupcakes and online delivery	Sex and the Cityate here	You want Pinot Noir with that?
Plans for world domination	Franchising, after going public in a $66-million merger	Major expansion (first up: Harlem, Chicago and Bloomingdale's flagship store in New York this summer)	Sweet Revenge apparel, fragrances, TV show

To indulge your sweet tooth even more, a look at our recent coverage of some of Crumb's most inventive rivals:

• How Marlo Scott Ditched the Big Office and Big Salary to Get Her Sweet Revenge|Video

• Magnolia Bakery's Sweet Success: How Steve Abrams built a fast-rising cupcake chain

• The Butch Bakery: Boozy, manly, camouflage-frosted cupcakes

How do you think Crumbs public trading will affect other entrepreneurs in the cupcake business? Share your comments.

Corrections & Amplifications: An earlier version of this post misstated Magnolia Bakery's plans to expand in New Jersey and Boston. The company has no immediate plans for those cities, rather it expects to open in Chicago and the flagship Bloomingdale's store in New York this summer.