A Mobile Game That Enables Real-World MicrolendingSeeds, a free mobile game, lets players build a virtual civilization while microfinancing women entrepreneurs in Kenya.

Rachel Cook was working as a futures trader when she had a revelation:Making moneyis great, but helping others do so is better. After reading an article on howmicroloanscan benefit businesswomen in the developing world, she set out to direct and produceThe Microlending Film Project, a documentary that took her to four continents.

With the film showing at dozens of U.S. college campuses this year, Cook is now knee-deep in her next project:Seeds, a free mobile game that lets players build a virtual civilization while microfinancing women entrepreneurs in Kenya.