Entrepreneur magazine
January 1997

Hit List

Tips on Advertising on the Web

Labor Gains

What welfare reform could mean to your business.

Major Leagues

Small businesses score big by teaming up with the giants.

Read All About It

The founders of the Levenger catalog wrote the book on selling to serious readers.

Full Service

When it comes to customer service, actions speak louder than words.

License To Profit

Make your play for a piece of the $100 billion licensing market.

Keep In Touch

Follow up . . . or fall on your face.

In Other Words

Using metaphors can change the way you--and your customers--perceive your business.

Best Defense

Will your corporation hold up in court? Only if you follow all the rules.

Peace Talks

Are employee conflicts eating away your profits?

Where Its At

You're not the lone investor.

Backup Plan

Worried about protecting computer data? With a tape backup drive, your worries may be over.

Fruitful Idea

Internet and fruit equals profit.

Picture Perfect

An unusual illustration or photograph stops scanning readers in their tracks.

Licensing Your Product

Grow by granting others permission to utilize your concept.

Step 8 Complete Your Legal Legwork

Be sure to research and meet the regulations in your field.

Top 10 Businesses For 1997

Thinking of starting a new business this year? If so, don't miss our review of the hottest small businesses to start in 1997!

Small-Business Credit Cards

Even small-business owners can act like big business with corporate credit cards.

Experts On Your Side

Use templates to pour your work into molds sculpted by professionals.

Hot To Buy/Hot To Sell

New products for small and homebased businesses.

Maximum Exposure

Use these techniques to successfully reach your entire market.

Keep 'Em Coming Back For More

6 creative ways to maintain customer satisfaction

Travelers Blues

Dishing It Up

With the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.

Bulletin Board

Help for Entrepreneurs

First, You Dream

How to take your products from idea to reality.

New Frontiers

Expand your horizons with a mutual fund that covers the globe.

Sharper Image

Is your business's image everything it could--and should--be?

New Wave

Water stores that cater to budget-minded, health-conscious families are making a splash.

Up And Coming

Hottest foreign markets for 1997

Solid Gold

America's number-one franchise proves bigger is better.

The Buying Game

Don't get taken by surprise when purchasing a franchise.

Franchise Frenzy

Booming industries and landmark court cases put franchising in the fast lane.

Words Of Wisdom

7 homebased entrepreneurs offer advice for the new year.

Winners Circle

Meet the Entrepreneurial Woman Small-Business Owners of the Year.

Ready, Set, Sell

Excerpted from 203 Ways to Be Supremely Successful in the New World of Selling

Red-Hot Blues

All A Board

Snowboarders turn a hobby into a business.

Dream Job

College grads choose entrepreneurship.

Type E Personality

What makes entrepreneurs tick?

Battle Plan

Company books on the verge of rebellion? Take command with new accounting software.

At Your Service

With all the Internet has to offer, do you still need the power of an online service?

Looking Ahead

Three SBA programs face closer scrutiny.

Good News

Two new tax laws offer small-business owners sweet rewards.

Hidden Assets

Off-balance-sheet financing lets you raise money and protect your equity.

Loads Of Funds

Figuring mutual fund fees into your investment strategy.

Fresh Start

Put your best foot forward this year with a new attitude toward business--and life.