Why You Should Actually Listen to Your Procrastinator 'Demons'If you're actively avoiding a major project, your procrastination could be a signal that it's something that can move the needle for your business.

ByJason Fell

Opinions expressed by Entrepreneur contributors are their own.

How many times have you sat down to work on a major project only to hear the calling of your inner procrastinator? "What's happening on Facebook?" "Did I put the laundry away?" "I should call a client." "I need a haircut."

And so on and so on.

If you ask sales expert and author Perry Marshall about it, he'll tell you that you should actuallylisten to your inner procrastinator, or "demons" as he calls them. The things you put off the most are most likely the projects you need to get to and complete immediately.

"This is a way for me to tell which projects are going to move the needle," Marshall, author of80/20 Sales and Marketing, says in the video above. "If I don't have any procrastination 'demons' about something, that probably means it's going to flop."

Related:

The Essence of Genius Is Simplification

The 3 Critical Elements to Selling Online Like a Pro

One Way to Turn Customers Into Raging Fans: Be Controversial

Finding Customers Fast and the 80/20 Rule of Sales

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

Wavy Line
Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing theEntrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Devices

这个通用的MacBook只在299.97美元Back-to-School Sale

Fid out how to get a MacBook Air that's sleek, portable, and reliable for a great price.

Science & Technology

5 Tech Tools To Make You the Envy of Coworkers and Neighbors All Summer

From a self-correcting selfie camera to an cooler that doesn't need ice.

Thought Leaders

I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson

After working myself to the bone pitching 300 people each day for one year, I came out of that experience as a new man — but surprisingly, an unhappier one. Here's what I learned.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.