The Key to Work-Life Balance? Integration of Those 2 Concepts.Want to change into Lycra tights and take a 5-mile bike ride at lunch? That's absolutely fine, if it helps you produce brilliant work that afternoon.

ByToby Southgate

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

The realities of maintaining a work-life balance have always been challenging. But,betterintegrating the two concepts is the solution. Managing the way we work both inside and outside of our traditional working day is not only possible, but ultimately beneficial, for most people. And, because oftechnological advancementsand changing attitudes in work-life balance, we've actually become wired for integration.

Related:In Defense of Work-Life Balance

一般来说,这些都是好东西,如果你考虑到der the creatively oriented thinkers, makers, advisors and managers staffing industries these days. On the whole, their reaction to a higher degree of autonomy has been a greater commitment and productivity: Combining work and life in more free and flexible ways has become the path to happier employees and stronger businesses.

Yet, we still have to be cautious, because integration and the means for achieving it is a personal issue -- what works for one person won't necessarily work for another. That's why, as the CEO of a global organization, I've encouraged not only innovation and productivity, but also better integration. Here are the steps I recommend:

Introducing integration

Change of any kindcan be toughon companies and their employees. Reactions such as lethargy, unwillingness to try something new and phrases like "we don't do it that way" are poisonous. This is especially true when you're trying tobuild a company culturethat embraces integration.

Related:5 Simple Ways to Improve Your Work-Life Balance

That's why the work environment must be built on trust and space. The goal here is simple: to ensure that your company is a place where output and results are judged above time served. This type of workspace usually includes:

  • Strong communication:There is no such thing as over-communication if you're trying to move a business through a period of transformation. The path to encouraging integration should feel collaborative. Nor does it need to include everyone. Start with a small group of standout employees who have a history of affecting change, and make them your advocates. That will allow a more organic cultural change. If you don't communicate and instead try to do it all yourself, you'll have no chance.
  • Constant empowerment:As a CEO, I'm empowered to recognize what my company needs, to ensure that everyone is productive and effective. However, enabling that same degree of empowerment inothersis a management skill in and of itself, and a cultural asset, especially when your're trying to achieve better work-life balance.

It's amazing how quickly cultures can morph to embrace diverse working practices. We're not still in school, after all. If you want to change into some Lycra tights and head out for a 5-mile bike ride at lunchtime, go for it.

And if that ride enables you to produce brilliant work in the afternoon, it's better that you're lapping Central Park than grumpily chewing a bagel at your desk. By breaking work-life balance norms and building flexible cultures, businesses likeNetflix,ZapposandUniqlohave all thrived through the employee empowerment they've offered.

Saving time

I personally have three points of focus to better maximize my time that could also benefit employees looking for better integration.

Email:I keep regular office hours, but also spend time at the beginning and end of a working day dropping off and picking up my kids from school. To do that, I check and respond to emails outside of the office at dedicated time slots. One might involve a quiet coffee on my own in the morning, when I prioritize emails needing my response, or 30 to 60 minutes at the end of the day.

I also believe in the time-quality dynamic when it comes to responses. I'll accept a response back of "Yes," "Sure, I'm on it" or "No way we can make that, sorry." A three-day time lag that ultimately produces a three-paragraph excuse for the slow reply and an equally lengthy explanation? Incredibly unhelpful.

Office time management:Whatever it takes to avoid meeting fatigue, I'm game: standing meetings. 15-minute meetings. Meetings with no written notes. Walk-in-the-park meetings. I haven't formally instituted these practices across our entire agency, but I was inspired by Percolate's6 Meeting Rules,which were created as that company grew from a startup to a success. Rule number one, for example, is, "Do you really need a meeting?" Asking that question in advance has produced remarkable results.

Travel and remote work:Our business runs across 24 offices and every time zone, which means an integrated schedule for me and other employees who travel frequently. I am always prepared to spend a night on an airplane to get home to have breakfast with my family, or take a 10 p.m. conference call with colleagues in Hong Kong to be around for bath time and stories with my kids. These compromises and so many others, are the mark of an integrated life.

Just "let them get on with it"

By introducing integration, your message to employees becomes: "You're great at what you do. We know you want to be better. You're here because you have a lot to add to the business and to your colleagues. Get to it."

A company invested in improving work-life balance should support its employees and enable them to manage their work and personal lives to the best of their abilities. By adopting integration, companies lay down a challenge that people will accept. Those companies should also be identifying employees who don't, won't or can't work without that type of empowerment. That's fine, too.

David Abbott, the British ad man who built one of the very best creative businesses of the last 50 years,said it best: "Hire good people and let them get on with it."

If you -- or your systems, processes, promotion and reward assessments and 196-page "employee policy" documents -- don't allow those employees to customize their own path to create a more flexible relationship between their work and personal lives, then you may as well not have "good people" in the first place.

Related:5 Secrets to Achieving and Maintaining Work-Life Balance

The keys, once again, are trust and integration.

Wavy Line
Toby Southgate

Worldwide CEO, Brand Union

Toby Southgate leads the growth of Brand Union across each of its 24 markets, managing all of the international teams, leading collaboration with other WPP agencies and delivering on the agency’s 'Brilliantly Designed and Beautifully Connected' ideal. During his six-year tenure, Southgate has been part of Brand Union’s leadership teams in Europe, the Middle East, and North America. Previously based in London, he drove the agency’s UK and Ireland business, by establishing and developing global client relationships with Vodafone, GSK and RBS Group; and expanding the agency’s digital capabilities. Southgate, born in London and educated at Millfield School and the University of Edinburgh where he studied economics and history, has lived in six countries.

Editor's Pick

Related Topics

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Business News

Steve Jobs's Son Is Diving Into Venture Capital — and His Focus Hits Close to Home

Reed Jobs, 31, launched venture capital firm Yosemite, which already boasts $200 million from investors and institutions.

Business News

Taco Bell Slammed With Lawsuit Over 'Especially Concerning' Advertisements, Allegedly Deceiving Customers

The class action lawsuit claims the chain is advertising more than they deliver.

Business News

Goldman Sachs Senior Analyst Vanishes After Concert in Brooklyn

27岁的约翰Castic最后一次露面是在凌晨2点30分Saturday.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Leadership

The Power of Purpose-Driven Entrepreneurship — How Social Entrepreneurs Are Changing the World

Social entrepreneurs are the torchbearers of hope and progress, redefining the role of business in society.