The Art of Ruthless PrioritizationUnrealistic to-do lists leave you feeling pointlessly overwhelmed.

ByDaniel DiPiazza

Opinions expressed by Entrepreneur contributors are their own.

g-stockstudio | Getty Images

One of the biggest struggles millennials face is wading through the information overload to figure out what we should be doing with our time.

Can you really blame us? Every time you look at your phone, dozens of pings, notifications and alerts flood the screen. All of them seem urgent. All of them could be important. So we spend entire days, weeks, months approaching these conflicting demands without any specific prioritization.

Like a grocery list, we throw items into our basket, check them off the list and hope we didn't forget anything. The goal is to cut through all the distractions and only work on the core items that will actually move your life forward.

如何确定you should spend your time on.

If you take nothing else from this article, remember this: Your life is not a grocery list. You shouldn't just seek to "check off" your to-do's and call it a day. Your day is not a collection of random tasks. Not everything on your plate holds equal importance, and that means many seemingly "urgent" items may need to fall by the wayside while you work on the small number of objectives that really matter.

Once you really understand this concept at a core level, life gets alotsimpler. More often than not, beginning entrepreneurs confuse "motion" with progress and work on things that don't move the needle. They do things to make themselves "feel" productive and accomplished. For example:

1. Opening a business checking account the first week with no money to put into it...but it's nice to have that debit card. It feels official, right?

2.开始的Twitter和Facebook账户。得have a "presence" on social media. Bonus points if you go on some shady website and buy 3,000 robot fans from India.

3. Agonizing for weeks/months over domain names, brand names or logos because you read an狗万官方article about the importance of branding.

4. Ordering 2,000 business cards with the logo that you agonized over...then after you pass out 12, realizing that you actually hate them. The cards set on the top shelf of your closet until you move.

5. Creating an LLC, S-corp, etc because, you know...for tax purposes…

None of these makes a damn bit of difference in the beginning. And trust me, I'm laughing as I write this because I've doneallof them. It took me years to realize that I was really doing them to inflate my own ego and sense of accomplishment, all the while, actually avoiding meaningful work.

Related:Multimillionaires Share 7 Steps to Structure Your Day for Success

So what types of things deserve your time and attention?

If you're starting a business, your main focus should be anything that makes money or leads directly to making money.

That's it.

This might include things like:

  • Setting up meetings with potential customers.

  • Making cold calls, knocking on doors or sending inquiries via email.

  • Working your referral network of friends, family and colleagues to find people who need your products/services.

  • Creating content designed to attract your ideal customers

  • Doing client work.

These are the HARD things. They are uncomfortable. They're not flashy. But they make money. And you don't need to do them a million times to start seeing results.

There will be tons of other things that pop up in your day. Emails will flood in, distractions will arise and other objectives will creep onto your list of priorities. That's fine. Add those things to the list. But never forget that you only have a limited amount of time each day to get things done.

Related:The 10 Unmistakable Habits of Irresistible People

Focus on things that result in you getting paid.

For instance, yesterday I did a brain dump into my notebook and these were the objectives I came up with for the day:

  1. Work on book edits, for three hours uninterrupted.

  2. Follow up with editors (five online publications).

  3. Get lunch with friend in town.

  4. Email back R20 tribe member.

  5. Add widget back to the website.

  6. Get Facebook ads sorted.

  7. Plan out new product's shooting schedule withRich20 team.

人们很容易写this list down and immediately start hacking away at it like a shopping list. But that's not the smartest approach. If I look at it, I can see that some items are money makers -- so they need to come first. Others take more mental energy. They need to happen at the beginning of the day, while I'm fresh. Some are just things I want to do, but won't really move me forward, per se.

Let's say I re-did the list based on what's actually important.

The new list would look like this:

  1. Work on book edits, for 3 hours uninterrupted

  2. Plan out new product's shooting schedule withRich20 team

  3. Get Facebook ads sorted

  4. Follow up with editors

  5. Get lunch with friend in town

  6. Email back tribe member

  7. Add widget back to the website

Notice now that the three things directly related to making income are now prioritized first, followed by the most intellectually challenging items, followed by the more rote tasks. Now, this list is set up so that even if I only finish HALF of the items, the most important things are taken care of.

This is the level of prioritization that you should design your days with — so that even during an "off" day, you're still making progress. Once you've learned how to think about your day and determine which things are truly important, it's time to make your list of priorities even smaller.

Related:7 Gratification-Delaying Daily Habits for Becoming a Millionaire

Getting ruthless with your priorities by shrinking your list.

Remember this: Simple to-do lists are powerful. Long to-do lists are DISEMPOWERING. Once you've prioritized your list according to what actually moves the needle, I want you to cut that list in一半.

Why?

If I start with this list, and I am only able to work through about half (which is pretty typical any given day) it looks like this(bold means completed):

  1. Write my book, for three hours uninterrupted.

  2. Plan out new product's shooting schedule withRich20 team.

  3. Get Facebook ads sorted.

  4. Follow up with editors.

  5. Get lunch with friend in town.

  6. Email back tribe member.

  7. Add widget back to the website.

I got a some major things done. That's solid work! But looking at this list in it's current state, I FEEL bad about it my own progress. because I've done less than half of what I intended to accomplish for the day. Psychologically, this is defeating. If I make long lists like this day after day and never finish, I'll always feel behind. I'll always feel unaccomplished.

But what if we chopped this list in half? I feel SO much better about this list, even though it's the exact same one as before:

  1. Write my book, for three hours uninterrupted.

  2. Plan out new product's shooting schedule withRich20 team.

  3. Get Facebook ads sorted.

  4. Get lunch with friend in town.

(Since I have to see my friend, I re-prioritized my list a second time.)

This is a fully completed to-do list. This is a successful day. This is something I can build on.

Now I know exactly what's on tap for tomorrow. If I get to items five to seven today, it actually feels like abonue.

Think about it this way: whether you accomplish three out of seven things of the day…or three out of three….you're still completing the same amount of work but one list leaves you feeling empty and dissatisfied, while the other leaves you confident and happy with your daily progress.

You actually got more done by getting less done.

Wavy Line
Daniel DiPiazza

Entrepreneur Leadership Network Writer

Author

Daniel DiPiazza is the founder of Alpha Mentorship and the director of the Profit Paradigm accelerator for agency owners.

Editor's Pick

Related Topics

Making a Change

Get a Lifetime of Tailored Piano Instruction From This $150 AI App

Perhaps the best part: Learn to play on your own time.

Business News

Doctor's Office Receptionist Arrested for Allegedly Stealing $44,000 From Patients in Square Payment Scam

According to police, the receptionist stole from over 75 patients.

Cryptocurrency /区块链

I Want To Buy My Groceries With Crypto — So What's Stopping Me?

There are several ways to make crypto's future less daunting to reach.

Growing a Business

Everyone Wants Meaningful Work. But What Does That Look Like, Really?

More people than ever are searching for work that has meaning. But nobody can agree on how to find it, provide it, or even define it. So we set out to try.

Business News

Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales

Richard Dickson was hired for his expertise in brand transformation.

Cryptocurrency /区块链

Is Cryptocurrency the Future of Real Estate Transactions? Here's What You Should Know.

Discussing cryptocurrency's influence on the real estate industry and what the future may look like.