Passion Is the Marrow of SuccessThe actor and co-founder of Crystal Head Vodka talks about the origins of the spirits brand and the importance of positivity in business.
Opinions expressed by Entrepreneur contributors are their own.
Dan Aykroyd is an actor, comedian, filmmaker, and entrepreneur, famous for his contributions toThe Blues Brothers,Ghostbusters, and the House of Blues venues, among others. Aykroydtalks with#ThePlaybookhost David Meltzer aboutCrystal Head Vodka, the spirits brand he co-founded, and his business approach.
Aykroyd speaks about his prioritization of fun, which motivated him to pursue a business opportunity to import Patrón Tequila into Canada and to enter the $50 billion vodka market with an additive-free vodka bottled in glass skull-shaped containers.
Aykroyd谈到他的成功的秘诀,我ncluding aiming for impeccable quality, incentivizing employee loyalty, and passion — which he describes as "the marrow of potential success." He also speaks of the need for businesses to purge themselves of negative energy originating in employees who besmirch and undermine co-workers and psychically drain the company.
Aykroyd还谈到了如何在社会层面上,we face a common adversary — proponents of evil, genocide and inconsideration — and should work together to share our light and fight to rid ourselves of these dark forces.