How to Make Your Social Networking Efforts More ProductiveForget flavor-of-the-month social sites. Find the community that works best for your company.

Pinterest．它的社会媒体网站。或者,在least, it was back in March. There have probably been four other it sites since then. Feeling pulled this way and that by the latest and (supposedly) greatest social media channel? Remember: While you don't want to miss out on the action, don't waste time with the Next Big Thing unless it's also The Right Thing. With that in mind, here are some guidelines for making the most of your social media minutes.