How This Superfan Landed His Dream JobRonnie "2K" Singh talks about his unusual path to working for 2K Sports.

ByDavid Meltzer•Oct 24, 2019

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On this episode ofThe Playbook, Ronnie "2K" Singh, Director of Influencer Marketing for NBA 2K, talks about:

What it was like dropping out of Columbia Law School to take a job with a women's basketball team [3:21]
Why you shouldn't focus on immediate gratification and why you need to look at the long run [8:20]
The storytelling challenges that marketers face in traditional sports and esports [11:51]
HowNBA2Kgames help retired players like Michael Jordan continue to stay relevant [14:53]

David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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