Starting a Sports or Recreation BusinessIf you love sports and want to start a business, why not combine the two?
Opinions expressed by Entrepreneur contributors are their own.
Back away from the couch. Turn off the TV. Put down that bag of chips. Millions of Americans hear that message daily, and millions heed the call: They exercise. According to SGMA International's 2002 edition ofSports Participation in America, the annual bible published by the Sporting Goods Manufacturers Association, 86.1 million Americans are frequent sports participants-and 83.6 million occasionally participate in the fitness game.
That's a lot of potential customers-if you own a sports and recreation business, that is. Depending on your area of interest, the possibilities are endless. For instance, if you're an exercise-inclined entrepreneur who dreams of the day you can run your own business, then why not aim for the runners of America? There are 30 million of them nationwide, according to theTextbook of Running Medicine. Or dive into the swimming market: 93.6 million of us are regulars at the beach or pool, according to the SGMA.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
