BrusselKale: The Trendiest Superfood of All?Two trendy vegetables have united to create a hip hybrid that may be the next big thing in food.
ByKate Taylor•
Opinions expressed by Entrepreneur contributors are their own.
BrusselKalehas all the hallmarks of a food trend: a mashed up name, serious nutritional value, limited availability and ties to two of the most-hyped vegetables on the market. The only question is when the superfood will make it big—and if people will be able to get a hold of it.
Also called kale sprouts, flower sprouts and lollipop kale, BrusselKale was developed as a hybrid between kale and Brussels sprouts in 2010 by a British company called Tozer Seeds. Four years later, BrusselKale -- which looks like a leafier Brussels sprout or kale arranged in a sprout formation -- is finally hitting foodies' sweet spots on both sides of the Atlantic.
混合蔬菜的发展阻碍了没有t by finding people to eat the veggie, but the high cost, intensive growth process andlong growing period. However, the time seems ripe for growers, grocery stores and restaurants to invest in the veggie: kale is no longer thevegetable of the momentwhile Brussels sprouts remained a hit on restaurant menusthis winter.
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The growing popularity of BrusselKale helped prompt Tozer Seeds to begin plans to launch the hybrid under a cohesive name this fall. With some U.S. grocery stores marketing the product as BrusselKale while other sell Lollipops Kale Sprouts, the product hasn't yet become a household name.
BrusselKale already has all the makings of a trendy superfood. In the coming months, we'll see if America bites.
Related:What's the Next Kale? How Business Owners Can Capitalize on Food Trends
