Yelp Survey Finds That Women Business Owners Remain Passionate, Innovative Despite Persistent Gender Bias and Pandemic LossesAhead of the user-review hub's first-annual Women in Business Summit, it's released data from interviews with more than 1,500 female business owners.

Throughout March, we've been highlighting thesuccesses and struggles of women in businessfor Women's History Month and International Women's Day. And we haven't been alone. Yelp hosted its first-annual, two-dayWomen in Business Summitin March—and kicked it off by surveying female-owned businesses, identifying trends about their motivations and funding means. (狗万官方is a media partner for the event.)

Related:Charlotte Flair's 5 Lessons for Women Who Want to Change the Game

The survey looked at 1,523 business that self-identify as women-owned. The results, as you might expect, underscore some hopeful trends while also illuminating ongoing obstacles. The data reflect that, among those female owners who participated:

• Pursuing a passion was their top motivator.

• 将近三分之二依赖个人萨维ngs for initial funding.

• More than two-thirds view social media as the most effective business-marketing technique.

• More than 43% say businesses performed worse than pre-pandemic expectations, while 36.4% say it performed better.

• And despite 35.8% having encountered negative perceptions about competency based on gender, they remain prevailingly optimistic about 2021.

Related:2 in 5 Women Considered Leaving Their Jobs During the Pandemic

The Summit's keynote speaker will be fashion designerRebecca Minkoff. Additionalpresenters includeDr. Erinn Tucker, co-founder of DMV Black Restaurant Week, and Opportunity Fund CEO Luz Urrutia.