World-Champion Skier Jeremy Bloom's Unconventional Path to EntrepreneurshipHe missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.

Jeremy Bloom has had his ups and downs. A world-champion skier, he missed his shot atOlympicgold. As an all-American football player, he saw his collegiate career put to a halt by the NCAA; then, sidelined by injuries, he spent a frustratingly brief period with the NFL. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.

On Feb. 15, 2006, Jeremy Bloom was, quite literally, on top of the world. Standing at the start of the Olympic freestyle mogul course in Torino, Italy, he tapped his skis in anticipation. The tips bounced over the edge of the hill, vibrating as though anxious to carve up the mountain themselves. Nearby, a television commentator remarked that Bloom's dream was to win both an Olympic gold medal and a Super Bowl ring. "Let's see if he can get the first of two right now," he said.