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When 'Doing Good' Isn't Good EnoughAfter a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.

ByAlexandra Zissu•

This story appears in theJune 2017issue of狗万官方.Subscribe »

Project 7 founder Tyler Merrick.
Project 7

The first time Tyler Merrick heard aboutsocial entrepreneurship, it blew his mind. "I was from rural Texas," he says. "I'd never heard that concept before." Soon after, he started seeing businesses with value-specific missions everywhere: Ethos Water, TOMS, Warby Parker. He wanted in. So he left his family pet food business and foundedProject 7.

Related:What It Means To Be A Social Entrepreneur

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