What It's Like to Be the Chief Content Officer of GoopElise Loehnen, Chief Content Officer of Goop and co-host of the Goop podcast, talks about her best strategies for creating content that resonates with your audience.
Opinions expressed by Entrepreneur contributors are their own.
On this episode ofThe Playbook, Elise Loehnen, the chief content officer of Goop, shares her insights on:
- Taking the risk of leaving her job atCondé Nastto get a firsthand education in the complexities of the internet [2:40].
- Why Goop's tricks of the trade focus on more than just getting eyeballs on their content [7:08].
- How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival [8:19].
- Why you should focus on the four things in your life you can control and how she has implemented them personally [17:38].
Related:From a Crisis of Conscience to Consumer Packaged Goods Success
