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To Create Great Customer Experiences, Do ThisCreate memories and don't rely on enthusiasm.

ByStephanie Schomer

This story appears in theSeptember 2016issue of狗万官方.Subscribe »

Thomas Barwick | Getty Images

Ever contact a company for help with its product, only to have your inbox flooded with endless help-desk tickets? Nick Francis is here to fix that. As the cofounder and CEO ofHelp Scout-- which hit $3.5 million in revenue in 2015 -- he has created software that helps such businesses asBlue Bottle CoffeeandTimbuk2streamline theircustomer serviceoperations (so customers actually get help rather than endless frustration). He tells us his dos and don'ts of building a business -- and keeping your customers happy.

Related:She Built an App Without Knowing How to Code -- and is Now a Millionaire

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