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This Stylish Duffle Bag Took 18 Months to PerfectMore than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.

ByMaggie Wiley•

This story appears in theNovember 2018issue of狗万官方.Subscribe »

Courtesy of Baboon

Michael Kushner and Andy Person did not create theBaboon Go-Bagfor people who want to scale a mountain. Their stylish duffel-meets-backpack is for the creative class -- people who might want to take an easy hike, then check into a trendyAirbnb. That's why they commissioned high-profile designer Jessica Walsh to create a kooky monkey-and-dinosaur pattern for the bag's waterproof lining. It was exactly the kind of touch theircustomerwould love…but getting it right would stall their company for nearly two years.

Related:8 Steps for the Perfect Product Launch

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