Entrepreneur Plus - Short White
For Subscribers

This High-Tech Underwear Could Help Girls Around the GlobeHow one woman is rethinking menstruation maintenance with Thinx

This story appears in theJune 2016issue of狗万官方.Subscribe »

Adrian Gaut
Miki Agrawal, based in New York.

Don't tell Miki Agrawal that Thinx, her line of underwear designed to let women menstruate freely without tampons or pads, might not be for everybody. Agrawal fiercely believes -- to quote Thinx's tagline -- that these panties are "for women with periods." Meaning: all of them. "Girls are sick of wearing tampons," Agrawal says. "As a woman, how many pairs of our underwear have we all ruined from monthly accidents?"

She might be right: Since a big market push last spring, she says she's sold "tens of thousands" of pairs of Thinx, which look like normal underwear. According to Agrawal (and a few enterprising bloggers), they feel like regular underwear, too. But unlike your daily underpants, these are antimicrobial, moisture-wicking, liquid-absorbing garments that took three and a half years to develop. They come in six styles, cost from $24 to $38 each and promise to hold up to two tampons' worth of fluid.

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Business News

“灵魂破碎”:互联网侦探注意的东西Is Very Off With This Condo Listing

From the grey carpets to the fluorescent lights, it's obvious that this home was not always a home.

Business News

'Awful Advice': Barbara Corcoran Slammed For 'Tone Deaf' Business Advice to Interns

The "Shark Tank" star shared tips on social media about how interns can increase their chances of getting hired full-time, but the public reaction didn't go as planned.

Growing a Business

Borekas Founder Uzi Wizman on Creating a Food Business from Social Media

Interview with Uzi Wizman, founder of Borekas and PSY Street Kitchen, about growing a brand from an Instagram Story and sharing culture with the world.

领导

6 Ways to Become a Better Listener

Listening is one of the most foundational and critical skills in building relationships at home and at work. It's not always easy to listen well, but with practice, we can all improve our skills. Here's six ways you can start.