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The Boom Market for Niche Fitness EventsFounded by former Seattle Seahawks offensive tackle Chris McIntosh, Dirty Girl obstacle-course events are running up big bucks.
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It started as many side projects do, with a few friends and a few bottles of wine. But the idea really took off once the talk turned dirty.
Former Seattle Seahawks offensive tackle Chris McIntosh and some friends were discussing Ironman triathlons. They wondered if there was a way athletes who don't have the stamina to compete in a traditional Ironman event could still experience the positive energy of a collaborative race.
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